Globalization and specialization are increasingly complicating the nature of products and services. No matter how complicated the world becomes, true communication works universally; on a visual level. I make it a point never to underestimate the sophistication of the modern consumer, nor their desire to engage.
Rapid Emersion: Clients know the particulars of their business better than anyone. I love sitting down and absorbing what they know and then translating that knowledge into powerfully-persuasive experiences for their consumer base.
Research and Analysis: Whether or not a robust research culture exists within an organization, it will often be necessary to examine where gaps exist with respect to new initiatives as consumer expectations are fluid. I find that well-executed campaigns fuse good research with a solid understanding of current expectations.
Execution: Good design should never waste, nor should it squander a client’s hard earned investment. That is why executing a project also necessitates that it be delivered on time and within budget.
User Experience, Information Architecture & Infographics \\ Clients Include: The Informed Adventist (smartphone app), ActiveAllocator.com, American Realty Capital
Website, SEO & E-Mail Projects \\ Clients Include: ActiveAllocator.com, American Realty Capital, Cantor Fitzgerald / BGC, Cignature Realty Associates, DASNY, Visiting Nurse Services of New York
Logos, Branding & Environmental Graphics \\ Clients Include: ActiveAllocator.com, Various American Realty Capital Brands, VTD, and Frosty Skate Co.
Non-Profits, Educational & Cultural Organizations \\ Clients Include: American Jewish Historical Society, Boys & Girls Club–Kips Bay, JDRF, Metropolitan College of New York, YMCA
Financial Organizations & Real Estate \\ Clients Include: American Realty Capital, Cignature Realty Associates, Deutsche Bank Private Wealth Management, Guggenheim Partners/Investments, GVA Williams, J.P. Morgan Chase, Nuveen Asset Management/Investments, TIAA-CREF
Health Care \\ Clients Include: Aging In America, Mount Sinai Health System, Visiting Nurse Services of New York
Municipal & Federal Entities \\ Clients Include: DASNY, Federal Reserve Bank of New York, LIRR, NY-MTA, NJEFA, NJTransit, NY-DOT, NYW Authority, TFA, TSASC
Business Services, Technology & Trade Organizations \\ Clients Include: Canon Business Process Services, Cotton Incorporated, Diamond Mind Business Services, Trade Settlement, Inc., Virtual Technology Department
Food & Beverages, Travel & Hospitality \\ Clients Include: Alta Bella Hotels, Blue Diamond Company, California Wine Caves, E&J Gallo Winery
Pacific Union College (2000–2003)
Art Center College of Design (1999–2000)
Pacific Union College (1997–1999)
My main experience is in metrics-driven content marketing and brand strategy.
LEAN, UX Research & User Interviews/Testing, MVP, Personas, Comprehensive Documentation, Sketch, Proto.io, InVision, POP, GitHub
RGB, CMYK, SPOT, Vinyl, and Other Substrates
Digital, Film, Medium Format, and Pin Hole
Computer Aided, Technical Drawing, and Fine Art
Keynote, Pages, Numbers, Word, PowerPoint, Excel, Outlook, and SharePoint
Various Clients | New York, New York | (June 2014 – Present)
Senior Art Director, July 2013 – June 2014
Accomplishments: While initially a freelance position to cover the workload of a departing designer, it soon became a full-time contract position.
Responsible For: Creative exploration, design, production, and business development. I also made strides to widen the firm’s client base (which had dwindled) and to augment the firm’s talent base with outside freelancers who could meet the needs gap which our current clients were outsourcing elsewhere.
Work Product Included: Dynamic and static email newsletters, websites, environmental graphics, event marketing and promotions, annual reports, sales collateral, and advertising.
Assistant Vice President of Marketing, May 2009 – March 2013
Accomplishments: During the four years of employment with the advisor to American Realty Capital (“ARC”) and Realty Capital Securities (“RCS”), I was instrumental in branding, promoting, and supplying the sales efforts for all ARC-sponsored, and RCS-sold, non-traded real estate/alternative investments. Every metric improved at the firm, including daily sales, which were under $1 million when I started in 2009 and rose to around $10 million when I left in 2013. In 2012, I received the “Award for Excellence” in marketing by the firm.
Responsible For: Directing, supervising, and coordinating the marketing-related activities of six employees, including writers, designers, and administrative staff. I was also responsible for: Designing, producing, and spearheading all product marketing initiatives, including branding, content development, consensus building from product manager(s), legal, compliance, and the Company’s President and CEO; Crafting marketing strategies, campaigns, roll-outs, and targeted initiatives; Managing materials usage, program budgets, and volumes; Allocating departmental resources to respond to the needs of the sales, events, operations, legal, compliance, due diligence, business development, and partner & executive-level daily marketing requests—all with deadlines of “yesterday.”
Work Product Included: All Identities, Branding, Packaging, Advertising, Corporate, Investor, B/D and Institutional Presentations/Communications/Reporting, and Art Direction for all Online Domains and the App Development Project, Events/Promotional Material, Environmental Graphics, and all Sales Literature necessary in the sale, promotion, and distribution alternative investments.
Notable Clients (Non-Traded & Traded Alternative Investments) Included: American Realty Capital Trust I – IV; American Realty Capital Global Trust; ARC Realty Finance Trust; American Realty Capital Healthcare Trust; American Realty Capital New York Recovery REIT; American Realty Capital – Retail Centers of America; American Realty Capital Properties; American Real Estate Income Fund; ARC Real Estate Income Fund; Business Development Corporation of America; and a half dozen Private Placements.
Senior Graphic Designer, February 2005 – January 2009
Accomplishments: During the third year of employment at Creative Source, a four-employee design studio, I was responsible for 43% of that year’s total billings.
Responsible For: Conceptualizing, designing, producing, and executing all manner of print/online projects to the client’s specifications, to Creative Source’s professional design standards, and all within the agreed-upon budget and timeframe. Additional responsibilities included providing precise, timely, and effective communication in all manner of work to all levels within the firm and each client/stakeholder; Orchestrating the work of production artists, photographers, illustrators, prepress technicians, and anyone else involved in the development/execution of a project.
Work Product Included: Identity (trademark, stationery system, identity system), Packaging (entertainment package), Advertising (newspaper ad, direct-mail piece, web banner, vehicle ad), Promotional Design (poster, invitation, calendar), Brochures (product/service brochure, catalog), Annual Reports (corporate annual report, non-profit annual report, quarterly report), Editorial Design (magazine cover, magazine spread, complete magazine, newsletter), and Environmental Design (signage).
Notable Clients Included: Federal Reserve Bank of New York; Deutsche Bank – Private Wealth Management; J.P. Morgan Chase; TIAA-CREF; Trade Settlement, Inc.; GVA Williams; Continuum Health Partners (now Mount Sinai Health System); Aging In America; Various Non-Profits, Including: Cotton Incorporated, American Jewish Historical Society, YMCA, and Kips Bay Boys and Girls Club; Various New York City Municipal Entities, Including: NYC-MTA, NYC-DOT, TFA, and TSASC.
Graphic Design Intern, Summer 2002
Work Product Included: Identity (trademark), Packaging (home product package), Advertising (magazine ad, direct-mail piece, catalog), Promotional Design (invitation, calendar, menu, bookmark), Brochures (product/service brochure), Editorial Design (newsletter), and Environmental Design (pop display, vinyl product, and vehicle graphics).
Notable Clients Included: E.&J. Gallo Winery, and Blue Diamond Company.