kmantz.io

Thoughtful Ideas
Well Executed

01

About \\

I am a multi-disciplinary professional with expertise in content marketing, user experience design, social media, and graphic design. I have an irresistible desire to communicate, to motivate, to guide, and to inspire. I create experiences that engage.

Globalization and specialization are increasingly complicating the nature of products and services. No matter how complicated the world becomes, true communication works universally; on a visual level. I make it a point never to underestimate the sophistication of the modern consumer, nor their desire to engage.

Rapid Emersion: Clients know the particulars of their business better than anyone. I love sitting down and absorbing what they know and then translating that knowledge into powerfully-persuasive experiences for their consumer base.

Research and Analysis: Whether or not a robust research culture exists within an organization, it will often be necessary to examine where gaps exist with respect to new initiatives as consumer expectations are fluid. I find that well-executed campaigns fuse good research with a solid understanding of current expectations.

Execution: Good design should never waste, nor should it squander a client’s hard earned investment. That is why executing a project also necessitates that it be delivered on time and within budget.

02

Portfolio \\

A curated sampling of my marketing, user experience and creative projects.

  • App Screens
  • App Wireframe Documentation
  • App UX Documentation
  • Russian Opposition infographic segment one and two
  • Russian Opposition infographic segment three and four

User Experience Design & Infographics \\ Clients Include: The Informed Adventist – a smartphone app, ActiveAllocator.com

  • ActiveAllocator.com Website
  • ARC Daily NAV Non-Traded REIT Website
  • ARC Healthcare Trust Non-Traded REIT Websites
  • BDCA Non-Traded REIT Website
  • ARC Global Non-Traded REIT Website
  • Retail Centers of America Non-Traded REIT Website
  • Non-Traded REIT Websites
  • Cantor Fitzgerald and GFI Email Communications
  • DASNY and VNSNY Email Communications

Website, SEO & E-Mail Projects \\ Clients Include: ActiveAllocator.com, American Realty Capital, Cantor Fitzgerald / BGC, Cignature Realty Associates, DASNY, Visiting Nurse Services of New York

  • Various Logos 01
  • Various Logos 02

Logos, Branding & Environmental Graphics \\ Clients: ActiveAllocator.com, Various American Realty Capital Brands, VTD, and Frosty Skate Co.

  • Advertising Samples
  • Advertising Samples
  • Advertising Samples
  • AJHS Member Newsletter

Non-Profits, Educational & Cultural Organizations \\ Clients Include: American Jewish Historical Society, Boys & Girls Club–Kips Bay, JDRF, Metropolitan College of New York, YMCA

  • Non-Traded REIT Education Slide2
  • Non-Traded REIT Education Slide1
  • Deutsche Bank PWM Client Value Add Marketing
  • Deutsche Bank PWM Client Value Add Marketing
  • ARC-Global Trust Marketing
  • Various TIAA-CREF Investment Brochure Covers
  • Interior Pages from a TIAA-CREF Investment Brochure

Financial Organizations & Real Estate \\ Clients Include: American Realty Capital, Cignature Realty Associates, Deutsche Bank Private Wealth Management, Guggenheim Partners/Investments, GVA Williams, J.P. Morgan Chase, Nuveen Asset Management/Investments, TIAA-CREF

  • Aging In America Identity System and Logos

Health Care \\ Clients Include: Aging In America, Mount Sinai Health System, Visiting Nurse Services of New York

  • TFA Annual Report Cover
  • TFA Annual Report Interior Pages
  • NY Fed Congressional Report Materials

Municipal & Federal Entities \\ Clients Include: DASNY, Federal Reserve Bank of New York, LIRR, NY-MTA, NJEFA, NJTransit, NY-DOT, NYW Authority, TFA, TSASC

  • Various Cotton Incorporated Magazine Layouts 01
  • Various Cotton Incorporated Magazine Layouts 02
  • Various Cotton Incorporated Magazine Layouts 03
  • Various Cotton Incorporated Magazine Layouts 04
  • Various DiamondMind Service Materials

Business Services, Technology & Trade Organizations \\ Clients Include: Canon Business Process Services, Cotton Incorporated, Diamond Mind Business Services, Trade Settlement, Inc., Virtual Technology Department

  • Gallo Wine Promotional Materials

Food & Beverages, Travel & Hospitality \\ Clients Include: Alta Bella Hotels, Blue Diamond Company, California Wine Caves, E&J Gallo Winery

03

Kevin Mantz

My Resumé

Education
  • B.S. Graphic Design
  • Pacific Union College (2000–2003)

  • Graphic Design
  • Art Center College of Design (1999–2000)

  • Graphic Design
  • Pacific Union College (1997–1999)


Training
  • General Assembly – NYC
    3-Month Courses   (2015 – 2016)
  • JavaScript Development (JSD-2)
  • User Experience Design (UXD-39)
  • Front-End Web Design (FEWD-58)

  • Yale School of Management
    8-Week Course   (2019)
  • Yale Digital Marketing

  • Cornell University
    12-Week Course   (YE 2019 – 2020)
  • Marketing Analytics

    Areas of Expertise
  • Marketing
  • My main experience is in metrics-driven content marketing and brand strategy.

  • User Experience & Prototyping
  • LEAN, Agile, Scrum, UX Research & User Interviews/Testing, MVP, Personas, Comprehensive Documentation, Sketch, Proto.io, InVision, POP, OmniGraffle, GitHub

  • Graphic Design & Web Design
  • Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Acrobat Pro, Dreamweaver, Lightroom, Muse, HTML5, CSS3, E-Mail Coding & Design, SEO Coding & Optimization, and basic JavaScript & JQuery

  • Prepress & Production
  • RGB, CMYK, SPOT, Vinyl, and Other Substrates

  • Photography
  • Digital, Film, Medium Format, and Pin Hole

  • Illustration
  • Computer Aided, Technical Drawing, and Fine Art

  • General Business
  • Keynote, Pages, Numbers, Word, PowerPoint, Excel, Outlook, and SharePoint


    Select Client List
  • ActiveAllocator.com
  • Aging In America
  • American Jewish Historical Society
  • American Realty Capital
  • Blue Diamond Company
  • Boys & Girls Club – Kips Bay
  • Canon Business Process Services
  • Cantor Fitzgerald / BGC
  • Cignature Realty Associates Inc
  • Cotton Incorporated
  • DASNY
  • Deutsche Bank – Private Wealth Management
  • E&J Gallo Winery
  • Federal Reserve Bank of New York
  • Guggenheim Partners
  • GVA Williams
  • J.P. Morgan Chase
  • JDRF
  • Long Island Rail Road
  • Metropolitan College of New York
  • Mount Sinai Health System
  • NYC-MTA
  • NJEFA
  • NJTransit
  • Nuveen Asset Management
  • Nuveen Investments
  • NYC-DOT
  • NYW Authority
  • SourceMedia, Inc.
  • TFA
  • TIAA-CREF
  • Trade Settlement, Inc.
  • TSASC
  • Visiting Nurse Service of New York
  • Women Presidents’ Organization
  • YMCA
Employment & Professional Experience

  • User Experience Design (UX), Content Marketing/Brand Strategy, Environmental, Social Media, and Graphic Design Freelancer
  • Various Clients | New York, New York | (June 2014 – Present)

  • Creative Source, Inc. | New York, New York
  • Senior Art Director, ‎ July 2013 – June 2014

    Accomplishments: While initially a freelance position to fill in for a departing designer, it soon became a full time contract position.

    Responsible For: Creative exploration, design, production, and business development. I also made strides to widen the firm’s client base (which had dwindled) and to augment the firm’s talent base with outside freelancers who could meet the needs gap which our current clients were outsourcing elsewhere.

    Work Product Included: Dynamic and static email newsletters, websites, environmental graphics, event marketing and promotions, annual reports, sales collateral, and advertising.

  • American Realty Capital (Advisory Services) | New York, New York
  • Assistant Vice President of Marketing, ‎ May 2009 – March 2013

    Accomplishments: During the four years of employment with the advisor to American Realty Capital (“ARC”) and Realty Capital Securities (“RCS”), I was instrumental in branding, promoting, and supplying the sales efforts for all ARC-sponsored, and RCS-sold, non-traded real estate/alternative investments. Every metric improved at the firm, including daily sales, which were under $1 million when I started in 2009 and rose to around $10 million when I left in 2013. In 2012, I received the “Award for Excellence” in marketing by the firm.

    Responsible For: Directing, supervising, and coordinating the marketing-related activities of six employees, including: writers, designers, and administrative staff. I was also responsible for: Designing, producing, and spearheading all product marketing initiatives, including branding, content development, consensus building from product manager(s), legal, compliance, and the Company’s President and CEO; Crafting marketing strategies, campaigns, roll-outs, and targeted initiatives; Managing materials usage, program budgets, and volumes; Allocating departmental resources to respond to the needs of the sales, events, operations, legal, compliance, due diligence, business development, and partner & executive-level daily marketing requests—all with deadlines of “yesterday.”

    Work Product Included: All Identities, Branding, Packaging, Advertising, Corporate, Investor, B/D and Institutional Presentations/Communications/Reporting, and Art Direction for all Online Domains and the App Development Project, Events/Promotional Material, Environmental Graphics, and all Sales Literature necessary in the sale, promotion, and distribution alternative investments.

    Notable Clients (Non-Traded & Traded Alternative Investments) Included: American Realty Capital Trust I – IV; American Realty Capital Global Trust; ARC Realty Finance Trust; American Realty Capital Healthcare Trust; American Realty Capital New York Recovery REIT; American Realty Capital – Retail Centers of America; American Realty Capital Properties; American Real Estate Income Fund; ARC Real Estate Income Fund; Business Development Corporation of America; and a half dozen Private Placements.

  • Creative Source, Inc. | New York, New York
  • Senior Graphic Designer, ‎ February 2005 – January 2009

    Accomplishments: During the third year of employment at Creative Source, a four-employee design studio, I was responsible for 43% of that year’s total billings.

    Responsible For: Conceptualizing, designing, producing, and executing all manner of print/online projects to the client’s specifications; to Creative Source’s professional design standards; and all within the agreed-upon budget and time-frame. Additional responsibilities included providing clear, timely, and effective communication in all manner of work to all levels within the firm, and to the client(s)/stakeholder(s); Orchestrating the work of production artists, photographers, illustrators, prepress technicians, and anyone else involved in the development/execution of a project.

    Work Product Included: Identity (trademark, stationery system, identity system), Packaging (entertainment package), Advertising (newspaper ad, direct-mail piece, web banner, vehicle ad), Promotional Design (poster, invitation, calendar), Brochures (product/service brochure, catalog), Annual Reports (corporate annual report, non-profit annual report, quarterly report), Editorial Design (magazine cover, magazine spread, complete magazine, newsletter), and Environmental Design (signage).

    Notable Clients Included: Federal Reserve Bank of New York; Deutsche Bank – Private Wealth Management; J.P. Morgan Chase; TIAA-CREF; Trade Settlement, Inc.; GVA Williams; Continuum Health Partners (now Mount Sinai Health System); Aging In America; Various Non-Profits, Including: Cotton Incorporated, American Jewish Historical Society, YMCA, and Kips Bay Boys and Girls Club; Various New York City Municipal Entities, Including: NYC-MTA, NYC-DOT, TFA, and TSASC.

  • Hub-Art | Modesto, California
  • Graphic Design Intern, ‎ Summer 2002

    Work Product Included: Identity (trademark), Packaging (home product package), Advertising (magazine ad, direct-mail piece, catalog), Promotional Design (invitation, calendar, menu, bookmark), Brochures (product/service brochure), Editorial Design (newsletter), and Environmental Design (pop display, vinyl product and vehicle graphics).

    Notable Clients Included: E.&J. Gallo Winery, and Blue Diamond Company.

04

Reach Out \\

Feel free to send me an email with any questions or inquiries. I also love it when clients follow me.